Monday, November 16, 2009
My 15 Minutes (Part 2 of 3)
Towards the end of the winners announcement, I was approached by two of the producers I'd be working with on creating my videography. What surprised me was not only how down to earth they were but how genuinely excited they appeared to be about the project. Besides the obvious reasons I should feel lucky, I was further enamored with the project after meeting them.
My first official sit-down with the producers came the very next day. We discussed my background and the project in general. We spoke of the other jobs they've worked on and I tried my hardest to keep my excitement just below the surface. A mini-movie about me. Surreal. (I’m going to use that word a lot, please forgive me now.) I’d love to give the pinpointed details about our conversation, but I’m not at liberty to say. Just know that the final videos will be online at some point for all to see.
When I returned to my office I was still wearing the same smile I’d been wearing for the last day and a half. It was just hard to get rid of. After closing up, I headed home to pack. It just so happened that weeks before the contest even began, I had scheduled a trip to Los Angeles. What originally was intended to be a quick stop into the office turned into several meetings, a lunch and a dinner. My entire packing situation had to be re-evaluated. What does one wear when meeting the head of an TV & movie studio? And, just a few days later, riding a horse? Then of course there’s the multitude of situations that fall in between. Needless to say, I threw almost every sensible outfit I own into my suitcase. Set my alarm for 430am (who chooses a 7am flight to LA, really?) and hit the sack.
Half a dream later, I was up and, soon enough, in a car on my way to the airport and the interesting trip that lie ahead.
(Part 3- The California trip. Coming soon.)
Friday, November 13, 2009
My 15 Minutes (Part 1 of 3)
Within the last month, the company I work for (Sony) opened up a contest to its
“Ever since I began writing short stories as a child, I had envisioned each plot, or each scene of dialogue as if it were taken from a film only I could see. For years I could not fathom the possibility of one day watching my stories, and later scripts, brought to life on film. Then, several months ago, I came across Sony’s Handycam HDR-FX1000 and was quickly aware that producing my films may not be as outrageously expensive as I had imagined. For a reasonable price and with exceptional quality, I was able to film my first web series, a sci-fi thriller titled Linked. After submitting the pilot episode to the NATPE NextTV competition, it was voted into the finalist round. I was both surprised and honored, but more so than anything, I was thankful for having been given the opportunity to show the world my vision.”
Very short version of a much longer story about how Linked was created and completed, but you get the gist. I submitted and continued with my workday. About a week later I received a call from two producers. They explained to me that my story was being considered and they wanted to hear more. Over a 15 minute conversation I explained more in depth the creation of Linked, my follow-up producer role with The Work Jerks, and how not only did purchasing the camera allow me much more creative freedom, but also opened creative doors for me within my position at Sony. They were interested. Very interested it seemed, but I didn’t want to get my hopes up.
The grand prize announcement was to happen on November 2nd, and on the preceding Friday I received another call. The producer told me I was in the running to win one of three grand prizes. The grand prize winners would have their story made into a video directed and produced by the same group handling the TV ad campaigns. They would also be flown to Vegas for the launch of the campaign at CES (that’s the huge annual electronics tradeshow) where the video would debut. AND they would receive an array of Sony products. Needless to say, I spent the weekend sleepless, contemplating whether or not I’d win.
That Monday I sat silently throughout the day. I had only mentioned the possibility of my win to a couple of friends. I was too afraid I’d lose. Later that afternoon, the entire building gathered into our atrium for the announcement. I stood within a small group of friends that were aware that I was a finalist but I told them to play it cool if my name wasn’t called. Sir Howard Stinger, Chairman, CEO & President of Sony Corp, walked onto the stage, introduced a great Playstation Home presentation and then announced that the event was being telecasted to Sony offices around the US and Canada. And so the pressure worsened. Until he said my name.
I was announced as the first of the three winners. I think the first thing I did was squeal, I can hardly remember. He asked me to raise my hand and as I did, watched 500+ people turn towards me. I smiled awkwardly and was relieved when the attention returned to him as he went on to read my story aloud. Completely surreal. Some of my coworkers found their way over to congratulate me. My boss, friends and boyfriend told me I never should have doubted myself. The minutes that followed were a complete blur. I could hardly text!
The other two winners were from our SCS and SCEA groups, I was the only one from SPE, which immediately led to a flurry of congratulatory emails from my colleagues all throughout NY and LA. I was so flattered and appreciative that I stayed at my desk past my usual exit time to answer each email. This was the beginning of something very special. And all I had to do…was not completely blow it.
(Part 2: I meet with the producers , Part 3: I visit LA – coming soon!)
Thursday, October 29, 2009
A Nightmare on My Street
When I was almost four years old I was consumed by many things; Rainbow Brite, My Little Pony and chasing cute boys. (It started early, what can I say?) During one particular chase I ended up in a dark room with the only light shining from a TV in a far corner. A VHS player cranked nosily and a movie crept across the screen. I was mesmerized. By the boy I was chasing of course! But later, I was also intrigued by the screen. Something was happening. Something bad, and I couldn't turn away. A man in a red and black stripped sweater, face leaky and holed, brown Fedora draped on his skull, was creeping across the tube and he was scary. Super scary. Like scary in a way that one little 4 year old could never forget. He was Freddy Kruger. And because of him, I wouldn't sleep for the next seven years.
From the moment I saw "A Nightmare on Elm Street" I lost my sense of cool. Everything scared the crap out of me, even my Carebear if you threw a trashy Fedora on it. At first I couldn't sleep alone at all. When dawn would arrive you'd find me in one of two places: my mother's bed or her floor (if I was kicked out of said bed.) As I grew, the fear subsided, but only by spoonfuls. I had to sleep with the TV on. Then with a night light. And, on the eve of my start to the seventh grade, I gave it my best shot and went to sleep with a hope that nothing would go bump in the night, or claw me to death from under my bed (lovely.) I made it through that night (and all the others that followed.) Until tonight. Tonight I came face to face with my fear.
I was to attend the Fearnet screening of "Fear Clinic" starring none other than Robert Englund. I had to say his name 30 times before finally realizing it wasn't actually Freddy. I floated around the party, Chardonnay in my well-past-four-year-old hand, and while looking at my Blackberry, nearly walked into the legend himself. Looking very distinguished in a grey jacket with the collar popped, Mr. Kruger didn't look so menacing. He almost looked cool. He's just a man. He's just an actor. Nine years of insomnia for what?
I crept up to him. "Excuse me, Mister Englund?"
He turned to me with a smile.
"Because of you, I lost nine years of sleep."
He smiled at me, put an arm on my shoulder and said, "Sweetheart, it's a dirty job, but someone has to do it."
Then he posed for this picture...
...and suddenly...
I'm scared ALL over again.
=o)
Tuesday, October 27, 2009
Electric Empire Bridge
Soundtrack: Jay-Z "Empire State of Mind" and Eddy Grant "Electric Avenue"
I have a friend named Molly. She's a lot of what I am and pieces of what I want to be. When choosing a place for my bday dinner she ventures outside the city (I usually stay w/in 3 avenues of my job. Lame.). "Let's go to Dumbo (Brooklyn.)" So we end up at The Water Street Restaurant. It's the kind of places that screams "You're by the water!" the moment you enter. And that's incredibly cool.
There are mouth watering burgers and a wine selection good enough to make you lick your lips twice. Many things to talk about but we are more like vacationers in a foreign city remembering the woes of our home land. This is awesome.
Tummies full and several brain cells depleted, we are done. "Let's check out the hood," says Molly. I easily oblige. I trust this girl will find fun in anything she adds to her to-do list. We head towards Brooklyn Heights.
Up a hill and over a cobble stoned street, she stops, mouth agape. "What's wrong?" She turns to me and asks, "Can we walk the Brooklyn Bridge?" And it is then I remember I never have. I nod with childish excitement and with a skip we scratch a check onto our bucket list.
It's foggy out. Several buildings disappear into the white-grey thickness above. Captivating is not strong enough a word. Each piece of wood upon which we step reverberates 100 years of existence. I want to laugh. Just because. (What the hell was in that wine?)
We're giddy. It's ridiculous. But we pass a celebrity with a smile on her face and think, she gets it too.
New York City is called a lot of things. I think of only the positive as I gaze from halfway across the East River. I can never leave this place.
An Ipod speaker blares "I want to walk down to Electric Avenue." It's Molly. Now we're boogieing over the last few steps into Manhattan. We're laughing. It's fun.
Friday, October 2, 2009
Are you a Work Jerk?
1) Learn who they are (by watching a fabulous trailer):
2) Meet them individually and learn what makes them who they are (by clicking the banner below and being redirected to their video interviews.)
3) Check out their website and get your Work Jerk knowledge on (by going to http://www.theworkjerks.com/)
4) Join the rest of the internet world by tuning in on October 7th @ 10amEST to check out the first episode of The Work Jerks! (by clicking on this banner)
5) Be greatful that you had an amazing, extremely funny and very non-jerk cast and crew to work with in making this all come together :)
The Work Jerks is a 7 episode comedy webseries, executive produced by moi, written and directed by Jaime Fernandez, a product of Side Job Productions, LLC. Many thanks to all those involved. It was so much fun to produce. Let's keep our fingers crossed for a season two :)
Wednesday, August 19, 2009
Me, Prankster? Never! Well, maybe :)


Friday, May 8, 2009
Citifield vs. Yankee Stadium- An Non-biased POV
Back in 1982, this picture was taken:
Yeah, that’s me, a little short of being one year old, and yes, those are Yankee colors I’m wearing. Why? Well, clearly, my parents were fans and so, by no choice of my own, I was branded. Good or bad? Well, let’s continue…
When I was still very young and under the care of two working parents, I was raised by my loving aunt with whom I spent countless hours…watching Mets games. I’m old enough to remember watching the last World Series won by the Mets (1986), while secretly wearing a Mets t-shirt (“Don’t tell your dad!” my aunt said, bribing me with chocolate chip cookies.)
Then came high school, during which the Yankees won two World Series, and the winning game of one series actually fell on my birthday. How could I resist cheering them on after that?
And now? Let’s say I’ve been influenced enough to simply enjoy watching both teams. With my history, you can see I’m hardly biased by either team. That being said, the following review comes from someone who wanted to check out these hugely expensive architectural structures and report back on her experience. So let’s start with the place where my journey began…Citifield.
April 25, 2009 – The Mets were playing the Nationals, it was a glorious 80 something degrees and I was visiting Citifield for the first time with friends who hadn’t yet seen it either, and who happened to just be die-hard Mets fans. First, let me show you their overall opinion:
Checking Out Mets Citifield
Uploaded by LaydeeRiv - More professional, college and classic sports videos.
After visiting both stadiums, here’s what it came down to for me...Yankee stadium does better than Citifield at providing access to its culture and history for its die-hard fans. But, I am a die-hard for neither team. So while I enjoyed my time at both stadiums, it was really gauged by the experience and feel. Yankee stadium seems to be a place for revenue, high seat/food prices, an entire level dedicated to suites I’ll never be able to get into. Citifield felt like a hang out, a place you can go to see baseball, but also a place where you can walk around and chat over a (semi-reasonably priced) beer. It felt more like home. Which means more than likely, I’ll be visiting Citifield a few more times this season. But I still have love for you Yankees! And if one of you teams could just win the World Series this year, I'd really appreciate it ;)